Why Arty Elf?

Although, I have been known as Lucy my whole life, my actual legal first name is ‘Emma’. My parents thought it would be cute if my initials spelled something! But then preferred ‘Lucy’ ~ so I’ve always been ‘Lucy’….Its caused a multitude of issues over the years! I’m now ELW, which isn’t quite as catchy, so I decided to use ELF in my company name.